How can you grow your driving school? It’s as simple as ABC to set up, pursue, and reach SMART Goals. What exactly are SMART objectives and how can they is used at your driving school?
The evolution and attainment of SMART goals
People have always been ambitious in their pursuits. It took 22 years for the Taj Mahal to be built, which is one of the most important architectural achievements of all time. The Colosseum was constructed by the Roman Empire without modern machinery and tools in 70 A.D.
These beautiful structures are a great example of setting goals and reaching them no matter what time it took. But were the builder’s SMART goals?
Nope. They were not. In 1968, Dr. Edwin Locke published a paper entitled “Towards a Theory of Task Motivation & Incentives.” But executives and business owners have only recently placed a spotlight upon SMART objectives.
George T. Doran is credited for the creation of SMART goals. He created the first and most effective way to define, measure, and finally achieve goals.
The definition of SMART Goals
SMART goals simply mean that measurable goals must be reached for an organization or company to progress.
Smart is a control
SMART stands as an acronym for the following
A specific goal has depth. It should not say “I want to grow the driving school.” It should instead say, My driving school sales will increase by 20%. It is crucial to be specific to know exactly how you will achieve a goal. This is a benchmark.
Measurement is essential for SMART objectives. You must be able to measure and track the progress of your goals and their ultimate accomplishments.
Instead of saying “I want to grow my mailing lists”, a SMART goal says “I will grow mine by 25%.” It is difficult to track a goal when you do not include something measurable.
It is possible to achieve a realistic goal. It isn’t a dream. Although you may wish to increase sales by 50%, is this realistic for your current driving school operation? Most likely not, it is unlikely.
Relevant goals will be those goals that help you move forward. It is not a good idea to take accounting classes if your goal is to drive at the top driving school. It will waste your valuable time and hinder your ability to reach your goals.
Best goals can be achieved within a time limit. Time limitations can keep you on track and help you achieve your goals. Setting goals is like creating a to-do list. You have goals that you want to accomplish today, this week, or this month.
Setting SMART goals can help you grow your driving school.
How to increase your driving school’s growth: Set SMART marketing goals
Entrepreneur states that developing marketing strategies can be the most effective way to drive growth at your driving school. Setting SMART marketing goals is the first step. The first step is to determine how to reach the right audience with your message and how to do it effectively.
How to Sell the Marketing Mountain
Marketing Mountain is the process that converts your ideal client into a loyal, happy customer. You can do it by breaking the mountain down into small pieces.
If you do it right, setting SMART marketing objectives can move mountains.
How to Grow Your Driving School with Smart Marketing Goals
Remember that all your marketing goals need to be SMART. It must be achievable, relevant, time-bound, and easily reached. Your SMART marketing goals must not only focus on profitability and sales but should also help increase brand awareness in your market.