As a business owner, choosing the right marketing agency is essential. Nobody wants to waste money on an agency that doesn’t deliver results or has no idea what they’re doing. However, finding a good agency can be difficult—especially if newbie business owners in Australia are starting in their entrepreneurial endeavours. Activation sales, leads, conversions, and landing pages sound like mumbo jumbo if people have no idea what they’re looking for. That’s why this article highlights some considerations to help with it.
1. Be Smart With Goals
A marketing agency can help business owners in Australia define their goals and put together a plan. They’ll also help them stay motivated and on track with the task. However, everyone involved in the business must know their roles and responsibilities once the agency has assigned them.
To make sure this is done right:
Define measurable terms for each goal (such as the number of leads, revenue generated etc.)
Set realistic expectations for each goal (don’t aim too high)
2. Outline Requirements for the Agency
Before deciding, it’s essential to know what is required and expected from the marketing agency.
The first thing to consider is the budget. Business owners may want many low-cost or high-quality ads with higher production values. The timeline also plays a vital role in how much time and effort they’ll put into each campaign. If any deadlines are looming up on the horizon, then choosing an agency that can meet those needs should be a top priority when selecting one for the business. There is no point in wasting a lot of money on adverts when marketing agencies can do that at a fraction of the cost.
3. Learn About Their Client Organisation
When hiring an agency, it’s essential to ask questions about the client they have worked with and what they think of their current services. Businesses need to know their potential clients or what they do to ensure the marketing agency effectively markets the product or service. An excellent way to start asking these questions is by asking whether or not their company has ever been featured in any publications (such as Forbes). They can also ask if they have received any awards from reputable organisations like the Australian Marketing Institute (AMI) or Advertising Standards Bureau (ASB).
4. Dig a Little Deeper Into Their Strategy and Methodology
Next, it’s important to dig a little deeper into the agency’s process. Businesses in Australia should ask about their methodology and approach to projects. For example:
What is their strategy? Do they have any experience with similar projects? How long has their team been working together on these kinds of projects? How many clients have they worked with in total, and how many of those were successful?
How do they collaborate with clients (if at all)? Do they make use of activation sales or landing pages? Are there specific roles involved in the project that are unique or different from what other agencies would offer as part of this partnership?
5. Ask for an Agreed Plan of Action
When looking for a marketing agency in Australia, it’s important to ask for an agreed plan of action. This can help businesses get started on the right foot and make sure that their expectations are clear from the start.
6. Get on the Same Page Regarding Budgets
When talking about budgets, it’s important to keep in mind that a budget is not the only factor when choosing an agency. However, it should be a part of the initial discussions with the agency so that businesses can get on the same page regarding what type of marketing services they can provide and how much they cost.
