Non-profits are organizations with a cause doing good in our society. They function to help make a difference in the world but are only effective if they properly market themselves. You need the goodwill and donations of people to continue your work since you don’t likely have mounds of money lying around.
This is only possible if you actively promote your non-profit to a wider audience. You can do so by properly promoting your non-profit and creating awareness of its mission. There are several strategies to use in that regard. Let’s look at some of the best ones out there.
Make a responsive website
Your website is your online business card. Anyone who Googles your non-profit organization or even the area and topics you work on, the search engines will show your website in the results. First impressions are everything, so ensure the website is well formatted, quick to load, and responsive.
Moreover, you must ensure that all website content is Search Engine Optimized (SEO). A website with good SEO sends a green signal to Google, prioritizing it higher in search results. A good website is also optimized to run smoothly on multiple devices, including PCs, tablets, and mobile devices.
Send out emails
One of the best ways to market your nonprofit is via email marketing. You will send these emails to your donors and contributors and compel them to engage and contribute to your charity. Email marketing is the best medium since it’s personal and has a high return on investment. This also includes cold emails, where you email people you don’t know. But that means your message written in the email needs to be perfect to work here.
To ensure that happens, you will need PosterMyWall’s non-profit marketing templates. Using these will give you a well-made, well-designed, and professional look to your emails, promoting your non-profit. People will take the email seriously and are less likely to mark it as spam and delete it. First impressions matter, and by using the templates, you ensure you create the best possible impression.
This is a good example of what you can hope to achieve. This template was made by a non-profit that protects vulnerable children. It shows the company logo, mission statement, some accompanying photographs, and a clear call to action. Your main goal is to spread awareness regarding your cause and get donations. So, the easier it is for your donors to access that information, the more they will take action and donate.
Send press releases to local media
An excellent way to create awareness regarding your non-profit is to send press releases to local media outlets. These include community TV stations, radios, newspapers, magazines, and the like. Send out your press releases covering what the organization is all about, its mission and area of operation, and how people can help. Anyone who consumes these media channels will learn about your non-profit and likely engage in your next event.
This is especially useful when you’re holding donation drives, events, and the like. These press releases will inform the public about your events and create positive coverage around them. As such, you will see greater engagement from the public, increasing the number of supporters and donors.
Grass roots collaboration
This may depend on the type of non-profit being operated, but you can reach out to local businesses and collaborate with them for your events. For example, if you work for homeless people in the community, you may collaborate with local delis, restaurants, and other food outlets to distribute food among the homeless. You may even hold a donation drive with the local second hand clothes store for example.
Doing so will not only promote your non-profit, but also help the local businesses get some positive coverage. The locals see them as doing something good in the community which creates positive perception. You may also ask them to display some marketing collateral at their establishments for further promotion and you may use branded merchandise while your volunteers and workers are out and about. So, it’s a win-win for both the local businesses and your non-profit.
Concluding thoughts
The goal of any promotional strategy for a non-profit is to create awareness and invite people to contribute and donate to the cause. People like to know their donations are going to a good cause and are making a difference in society. As such, you must ensure that you include photographic or video proof where your non-profit has helped. We listed some strategies above that are both cost-efficient and result-oriented. Follow them consistently and you will see the results. They will not appear overnight, so remain consistent and you will see your donations rise.
